Professional retail & e-commerce voiceover services

Create an authentic and persuasive brand voice that connects with customers at every touchpoint, driving sales and building loyalty.

The real and e-commerce industry requires a clear and consistent brand voice is essential for cutting through the noise. As a trusted voiceover agency, we serve global retailers, boutique e-commerce brands, and marketing agencies, providing high-quality, professional voiceovers that transform how you communicate with your audience. Our unique strength lies in creating a seamless audio experience across every platform—from engaging product descriptions and promotional content to supportive customer service IVR—localised for any market in the world. We combine creative artistry with technical precision to deliver voices that not only inform but also persuade and connect.

What is retail & e-commerce voiceover?

Retail and e-commerce voiceover is the art of using a professional human voice to represent your brand in audio and video content. It goes far beyond simply reading a script; it’s about articulating your brand’s personality, building trust, and guiding the customer on their purchasing journey. This specialised service ensures that whether a customer is watching an online ad, browsing product descriptions, or calling your support line, they hear a voice that is consistent, clear, and authentically yours.

Common formats include:

• Audio for online video advertisements
• Explainer videos
• In-store announcements
• Telephone systems

The right narrator can make a product feel essential, a promotion unmissable, and a customer service interaction feel genuinely helpful. By focusing on an accurate and engaging tone, a professional voiceover enhances the customer experience and strengthens your brand identity across all channels.

Types of retail & e-commerce voiceover projects

Engaging product descriptions

We transform standard product descriptions into compelling audio narratives. A skilled voice artist can articulate the benefits and features of your products in a way that builds desire, answers questions, and encourages customers to add to their cart.

Impactful promotional content

Capture your audience’s attention with dynamic voiceovers for online ads, social media campaigns, and in-store promotions. We create audio that is crisp, engaging, and aligned with your campaign goals, helping to drive traffic and boost conversions.

Professional customer service IVR

Enhance your customer experience with a clear, calm, and professional IVR (Interactive Voice Response) system. A well-recorded IVR menu guides customers seamlessly, reduces frustration, and reinforces your brand’s commitment to excellent service.

In-store announcements

Create a welcoming and informative atmosphere in your physical stores with professional announcements. From special offers and store information to public health messages, we deliver clear, high-quality audio that every customer can understand.

Why professional voiceovers matter

Building a consistent brand identity

In a crowded market, consistency is key to recognition and trust. A professional voiceover ensures your brand sounds the same everywhere, whether a customer is on your website, watching a social media ad, or calling your customer service line. This consistent audio identity builds familiarity and reinforces your brand’s personality, making it more memorable and reliable in the minds of your audience.

Enhancing the customer experience

Every interaction a customer has with your brand contributes to their overall experience. A high-quality voiceover can turn a functional touchpoint into a positive engagement. From a helpful and easy-to-navigate IVR system to a product video that clearly explains how something works, professional audio makes interactions smoother, more pleasant, and more valuable for your customer, leading to greater satisfaction and loyalty.

Driving conversions and sales

A persuasive and authentic voice has a direct impact on purchasing decisions. For promotional content and product descriptions, a professional narrator can highlight benefits, create a sense of urgency, and build the emotional connection needed to turn a browser into a buyer. Clear, compelling communication removes uncertainty and gives customers the confidence to make a purchase.

Expanding into global markets

To succeed internationally, your brand must speak the local language—literally and culturally. Our localisation services use native voice artists to adapt your scripts and record content that feels natural and authentic to each regional market. This tailored approach ensures your marketing messages, product descriptions, and brand values resonate powerfully with global audiences, opening up new opportunities for growth.

Our retail & e-commerce voiceover process

1. Brief submission – You share your script, target audience, brand guidelines, and project goals with our team.
2. Voice talent selection – We handpick a selection of professional voice artists whose tone and style perfectly match your brand’s identity.
3. Script review & direction – Our team reviews your script to ensure clarity, brand consistency, and an engaging tone before recording begins.
4. Recording & production – Your chosen voice talent records the script in a broadcast-quality studio, which is then edited and mastered by our audio engineers.
5. Revisions & delivery – We share the audio for your review, make any necessary refinements, and deliver the final, high-quality files in your required format.

Voice talent expertise

Our voice artists are more than just great voices; they are experts in commercial communication. They understand the nuances of retail and e-commerce, capable of shifting their tone from persuasive and energetic for a promotion to warm and reassuring for a customer service message. With meticulous attention to pronunciation and tone control, our talent can articulate your brand’s values and connect with your audience on a human level, ensuring every recording is professional and impactful.

Voice styles, languages & accents

We find the perfect voice to match your brand’s unique personality and connect with your target customers.

• Voice styles – Upbeat, conversational, luxurious, warm, trustworthy, authoritative, or clear and informative.
• Languages – We offer voiceover services in over 100 languages, using only native speakers to ensure every translation is accurate and culturally resonant.
• Accents & dialects – Connect authentically with local audiences by using voice artists with specific regional accents and dialects for a truly localised feel.

Industries we serve

We provide tailored voiceover solutions for a wide range of sub-sectors within the retail and e-commerce landscape.

• Fashion & apparel – We create an aspirational and stylish tone to describe collections, highlight fabric quality, and bring your brand’s aesthetic to life.
• Consumer electronics – Our voiceovers clearly communicate complex technical features and translate them into tangible user benefits, building trust and informing purchase decisions.
• Home & garden – We use a warm, inviting, and trustworthy voice to promote products that enhance a customer’s home and lifestyle.
• Beauty & cosmetics – Our artists deliver a voice that can be luxurious, clinical, or natural to convey the unique benefits of your skincare, makeup, and wellness products.
• Food & beverage – We produce engaging and descriptive audio that makes your food and drink products sound as delicious as they taste.

Get started

Ready to elevate your customer communications with a professional voiceover? Contact our team today to discuss your project and get a tailored quote.

Frequently asked questions

How do you ensure the voice matches our brand identity?

We start with a detailed briefing process to understand your brand’s personality, target audience, and desired tone. From there, we provide a curated selection of voice artist demos for you to choose from and offer creative direction throughout the recording to ensure the final audio is perfectly aligned with your vision.

What is the turnaround time for short promotional content?

We understand the fast pace of retail marketing. For short-form content like social media ads or website banners, we can often deliver finished, broadcast-ready audio within 24–48 hours, depending on script length and talent availability.

Can you localise our product descriptions for different international markets?

Absolutely. Localisation is one of our core services. We work with a global network of native-speaking voice artists who not only translate your script but also adapt it to ensure it is culturally appropriate and resonates authentically with your target market.

Do you provide audio files ready for our e-commerce platform or IVR system?

Yes. We deliver fully edited and mastered audio files in any format you require (e.g., MP3, WAV, A-LAW, U-LAW). Your audio will be optimised and ready for immediate implementation on your website, social media channels, or telephone system.

How does pricing work for a large series of product videos or an entire IVR menu?

For larger or ongoing projects, we provide customised quotes and package deals to ensure you receive the best possible value. We’ll work with you to understand the full scope of your project and create a pricing structure that fits your budget.