Voiceover services for media buyers

Understanding your challenges as a media buyer

You operate in a world of metrics, reach, and return on investment. Every decision is measured against campaign performance, and you’re under constant pressure to maximise media spend for the best possible outcome. You know that even the most strategic media buy can be let down by weak creative. You’re asking:

• Will this voiceover engage our target audience?
• How can we scale this successful campaign internationally without blowing the budget?
• Is this the most cost-efficient way to get high-quality audio that drives results?

We get it. Your success depends on creative that performs.

What do media buyers use voiceover for?

As a media buyer, you secure placements across a diverse and ever-changing media landscape. The creative that fills those slots needs to be impactful, and professional voiceover is a critical component for grabbing attention and driving action.

Your campaigns frequently require a voiceover agency for projects including:

• Digital Video Advertising: Pre-roll, mid-roll, and post-roll ads for platforms like YouTube, Vimeo, and publisher websites.
• Social Media Campaigns: Short-form video ads for TikTok, Instagram Reels, Facebook, and LinkedIn that need to stop the scroll.
• Connected TV (CTV) & OTT: Commercials for streaming services that demand broadcast-quality audio.
• Programmatic Audio: Adverts for music streaming services like Spotify and digital radio platforms.
• Traditional Broadcast: Classic TV and radio commercials where vocal performance is everything.
• Multilingual Campaigns: Adapting a single, successful creative concept for multiple international markets.

How we support media buyers

Our entire process is designed to support your core goals: maximising campaign performance, achieving cost efficiency, and expanding audience reach. We’re more than a supplier; we’re a strategic partner who understands that the right voice directly impacts your ROI. We provide broadcast-ready audio that integrates seamlessly into your workflow, ensuring your creative is ready for any channel, on time and on budget.

Through our professional voiceover services, we help you localise successful campaigns for global markets. Instead of creating new ads from scratch, our localisation team can adapt your script and record it with native talent, giving you a cost-effective way to expand your audience and enter new territories with an authentic, impactful message.

Quick turnaround without compromising quality

Media deadlines wait for no one. We know you often receive the final creative assets at the last minute, and you need a voiceover partner who can move at the speed of your campaigns. Our streamlined project management and global talent pool mean we can deliver high-quality, edited voiceovers for digital and broadcast campaigns in as little as 24-48 hours. Our revision process is clear and efficient, ensuring feedback is actioned quickly without derailing your launch schedule.

Maximising campaign performance and ROI

A voiceover isn’t just an expense; it’s an investment in performance. The wrong voice can cause audiences to tune out, wasting your media spend. We help you find the perfect, authentic voice that connects with your target demographic, builds trust, and drives conversions. Our diverse roster of talent allows you to A/B test different vocal styles or calls-to-action, providing you with the data needed to optimise creative for the best possible results and a higher return on your investment.

Expanding global reach, efficiently

Taking a campaign global shouldn’t require a complete creative overhaul. Our multilingual voiceover services are built for cost efficiency and scale. We go beyond simple translation to offer full script adaptation, ensuring cultural nuances and local idioms are respected so your message truly resonates. By managing the dubbing, synchronisation, and post-production, we provide a seamless workflow to launch your campaign in dozens of countries, effectively expanding your audience reach from a single creative asset.

Our process for working with media buyers

We’ve refined our workflow to align perfectly with the pace and demands of media campaigns.

1. Brief & Scope: You share your campaign goals, target audience, script, and media plan.
2. Casting & Selection: We provide a curated shortlist of professional voice talent that aligns with your creative and demographic targets.
3. Recording & Direction: We manage the entire recording session, ensuring the performance meets brand guidelines and creative direction.
4. Post-production & Mastering: Our engineers mix and master the audio to meet the technical specifications of any platform, from social media to national broadcast.
5. Delivery & Archiving: You receive broadcast-ready files in your required format, on schedule for your media launch.

Voices that work for your campaigns

Your media buy is targeted, and your voiceover should be too. We don’t just provide voices; we provide strategic vocal casting. Whether you need an energetic, authentic voice to engage Gen Z on TikTok, a warm and trustworthy narrator for a CTV commercial, or an authoritative professional for a B2B campaign on LinkedIn, we have the talent. Our roster includes native voiceover artists in over 40 languages, ensuring your message is always delivered by a voice that feels local and genuine to your target audience.

Pricing that fits your media budget

We understand that cost efficiency is paramount. Our pricing is transparent and designed to give you clarity and control over your campaign budget. We provide all-inclusive quotes that cover talent fees, studio time, post-production, and usage rights for your specified media channels and term. This means no surprise costs or complex negotiations down the line. We structure our pricing to deliver maximum value, helping you achieve impactful, professional audio that enhances your campaign’s ROI.

Common questions from media buyers

How do usage rights and buyouts work for different media channels?

We handle all the complexity for you. When you brief us, simply tell us where and for how long the ad will run (e.g., “12 months, UK-only, digital video and CTV”). We then calculate an all-inclusive buyout that covers those specific channels and the duration. This gives you complete peace of mind and cost certainty for your media plan.

Can you deliver files formatted to specific broadcast or platform specs?

Absolutely. Our audio engineers are experts in the technical requirements for all major platforms. Whether you need files compliant with EBU R 128 loudness standards for European broadcast, specific bitrates for programmatic audio, or optimised audio for mobile-first social platforms, we deliver files that are ready to go live, no technical adjustments needed on your end.

What happens if we need to A/B test different calls-to-action?

This is a common request, and we build it into our workflow. Just provide the alternative lines or taglines with your script. We can record these variations during the main session for a small additional fee, giving you multiple creative options to test and optimise your campaign performance efficiently.

How do you handle localising a campaign for multiple regions with different dialects?

Our localisation service is highly detailed. For a language like Spanish, we’ll ask if you’re targeting Spain (Castilian Spanish) or Latin America (and which country, specifically). We then cast native voice talent from that exact region to ensure the accent, dialect, and cultural references are perfectly authentic. This granular approach ensures your message connects and avoids the cultural missteps that can harm campaign performance.

Ready to discuss your project?

Ready to find the perfect voice for your next ad campaign? Contact our team to talk about how our professional voiceover services can enhance your creative, expand your reach, and maximise the return on your media investment.